

New Color Drop!
Nordic Anywhere Merino Wool Hat
Our all-time bestselling Nordic Anywhere Merino Wool Hat just landed in a stunning purple, and if you know, you know—these don’t stick around for long! Made from 100% merino wool, it’s the perfect balance of warmth and breathability, keeping you cozy in the cold and comfortable when it’s warm. Ultra-packable and lightweight, it fits in your pocket, your backpack, or under a helmet—ready for every adventure, from winter trails to spring rides. We rarely release new colors, so don’t wait—grab yours before it’s gone!
Shop nowEquiping you with the best base layer for multi-day trips
For your comfort, we offer fit options for your body shape, super soft fabrics, and odor resistance. Our custom STERLING™ fabric collection features versatile quick drying styles with sun protection and anti-odor functionality thanks to real silver in the fibers of the fabric. Our goal is comfort all day on the trail and all night in camp, or wherever your adventure takes you. Made in the USA.
The STERLING™ Collection
Two fit options in every size for a custom-like fit for your body.
Elevating Merino Wool
Soft, luxurious, and naturally odor-resistant, our Merino Wool base layers combine ethically sourced wool with recycled nylon – for premium comfort on your skin and durability against the elements.
The Merino Wool Collection
Accessorize Your Next Adventure
Not sure what you’re looking for?
Finding your perfect fit is a good place to start. Click below to review our fit and style guide – comprehensive, but inviting.
Find My Fit
Small business. Big guarantee.
We take pride in our gear, but take pride in our customers first. If you have any questions about or problems with your order, we’ll help you out personally, and make things right - including support with repairs and alterations upon request.
Helpful resources for hiking, camping, and more.
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Jen’s January-mid Feb recap – From Shark Tanks to Swimming with Sharks
From Shark Tank to swimming with sharks—January was full of surprises! A long-awaited product launch, wild Alaska weather, an exciting adventure far from home, and a big event on the horizon… Catch all the latest from Alpine Fit in this month’s Jen’s Journal.
