Made for more time outside

Layers + merino headwear built for adventures

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Stay Warm, Adventure More - In our Limited Prints

Explore super comfy best-selling merino wool lined headbands, neck gaiters and hats ready for every all-weather adventure.

Check out this Season's Prints

Limited Prints in Cozy Accessories

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Equiping you with the best base layer for multi-day trips

For your comfort, we offer fit options for your body shape, super soft fabrics, and odor resistance. Our custom STERLING™ fabric collection features versatile quick drying styles with sun protection and anti-odor functionality thanks to real silver in the fibers of the fabric. Our goal is comfort all day on the trail and all night in camp, or wherever your adventure takes you. Made in the USA.

Elevating Merino Wool

Soft, luxurious, and naturally odor-resistant, our Merino Wool base layers combine ethically sourced wool with recycled nylon – for premium comfort on your skin and durability against the elements.

The Merino Wool Collection

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Helpful resources for hiking, camping, and more.

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Community, Friendship + a Saturday Morning Treasure Hunt

Community, Friendship + a Saturday Morning Treasure Hunt

Jennifer Loofbourrow
If you're reading this first thing Saturday morning, which I hope you are, there's something pretty fun happening today! There’s a treasure hunt ki...
10 Things You Probably Don't Know About Alpine Fit

10 Things You Probably Don't Know About Alpine Fit

Jennifer Loofbourrow
I've been building Alpine Fit for a while now, and sometimes I forget how much of the story lives only in my head. Not because I'm trying to keep a...
Who Launches a Merino Wool Hat in the Summer?!

Who Launches a Merino Wool Hat in the Summer?!

AF Crew
We do. Almost every year. Because our merino wool hats are so light weight and packable, there's way more to the story than just winter sports! Mos...