We design, develop, make, and field-test our gear in Alaska, all of our products are proudly made in the USA.
Awarded Manufacturer of the Year by the State of Alaska!
We love being outside. At Alpine Fit, we develop fabrics that provide all-day comfort for a variety of conditions. We design versatile styles for your favorite activities, spanning all four seasons, in two body shape fits for sizes xs - xxl.
From design to field testing in Alaska, our products are built for the outdoors - wherever your daily or multi-week adventures take you. From hiking, biking, and outdoor family time, to running, skiing and camping, we have essential gear to ensure your comfort even if the weather or your activity of choice have other ideas.
Jen Loofbourrow • Founder/Owner
In my early twenties I fell in love with expeditions kayaking the outer islands of Alaska's southeast coastline. Inevitably, we experienced variable conditions, sun to rain, and everything from freezing water temps to natural hot springs.
With no access to laundry for weeks at a time, and limited space, I could take only essential basics, and each piece of gear had to perform. I refined and honed my packing list and found substitute products for what I really wanted, which all too often weren't available.
Since then, I have embarked on many extended traveling and backpacking trips, in addition to the activities I like to do regularly in my normal life - a quick hike after work, or biking around the block with the kids and our dog.
My journey in apparel began as a materials developer at lululemon in Vancouver, then lingerie and swimwear retail store owner in Ireland, and later, a wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. These jobs formed building blocks for what I would realize is my passion: making outdoor gear basics for a multitude of adventures and activities, with fabrics I believe in, while being an excellent employer for my dedicated and creative team.
More than that, I know that every person has unique body characteristics, and that the standard fit offered by most brands does not work for all. At Alpine Fit, we work tirelessly to design and refine products that are offered in twice the fit options, and therefore twice the number of size combinations for more people to be able to find their perfect fit with our clothes.
I am excited to help outfit you for your outdoor experiences, and I look forward to seeing you on the trails!
A personal note of thanks:
I want to give a huge shout out to the crew at Alpine Fit during these foundational years of starting up, growing, and surviving the pandemic. We have had a stellar, small team of staff and interns, great fabric mills, fiber suppliers, customers, early adopters, family members, business and startup community members all sharing in the camaraderie. We could not do this without you!
The Story Behind Alpine Fit's Fabrics & Sizing
I approached my quest to create the perfect outdoor fabric with a few characteristics in mind. I wanted it to be odorless, quick drying, soft on the skin, and protective against the sun.
I began working with a fiber supplier and fabric mill, both based in the U.S., to develop our silver fabric we call Sterling. It is the ultimate. Year-round outdoor fabric. It checks all the boxes.
It dries fast, feels soft and supple on the skin (not sweaty plastic bag, not cold to the touch), it has silver IN the fibers of the fabric, so it is permanently anti-microbial which works to eliminate odors when we sweat.
Imagine, a quick dry top you can wear for a multi-day camping trip or a weeks worth of after work hikes that continually works to combat your body odor? This is a fabric that I can wear as a sunshade top backpacking in the summer and nordic skiing in 10F in the winter. It works for headbands, it works for base layer bottoms. This is our flagship product line and fabric!
We also work with Merino wool which I love for its natural odor resistance, softness, breathability and light-weight warmth. Great for every-day life; great for working out. Read more about our fabrics here
The other concept from the start was to have more size options than typically found with other brands.
I began developing the two fits referencing research, personal experience, interviews, and many conversations. There is not just one “average” woman body shape - obviously!
A much better starting point to achieve a custom-like fit, is to address differences in body shapes that more or less have volume at the waist, at the hips, or at the bust. So began our development of our Wild Iris Fit (straighter) and Azalea Fit (curvier at bust and hip).
For men, some need a little more space around the waist, while others want a narrower and more tapered fit at the waist with enough length in the torso and arms for their height. This was the starting point that led the way to developing our men’s Granite Fit (straighter) and Cinder Fit (narrower waist).
We do everything from design, to product development to cut and sew apparel manufacturing in our workshop and office space in Anchorage, Alaska. We are growing and expanding manufacturing both out of state and in state to make sure we have the gear available to keep you outfitted for your adventures!
Building an apparel business is wild and fun, and a lot of hard work. Thanks for your continued support!
Made in USA • Twice the sizes for your perfect fit • Odor eliminating fabrics • Longer adventures
We respect people. We respect differences. We respect differences in opinion. We respect healthy conversation. We respect idea generation and finding solutions. We continue to learn and work towards creating a better future.