Share a photo or video of you wearing Alpine Fit. 15 winners. Gift cards up for grabs. The only rule: keep it real.

The best part of building Alpine Fit isn’t the design process or the fabric sourcing or even the moment a finished product comes back from production. It’s what happens after. It’s seeing where everything ends up.
The trail photos people send us. The travel day snapshots. The cold morning dog walks and random Tuesday errands where someone happened to snap a picture. Those are the moments that remind me why we do this.
So I want to see more of them.

The Contest
For one week — February 13 through February 20 — we’re inviting you to send us your photos and videos wearing Alpine Fit. Any moment. Any setting. On a trail, at the grocery store, on your couch, in the car between stops. The more real, the better.
We’ll randomly select 15 winners:
• 5 winners receive a $50 Alpine Fit gift card
• 10 winners receive a $10 Alpine Fit gift card
No judging. No pressure or criteria for “best” photo. Just random selection, because every moment counts the same to us.
How to Enter?
1. Take a photo or video of yourself wearing Alpine Fit. It can be new or one you already have on your phone.
2. Fill out our short submission form (linked below). Upload your photo or video and tell us a little about the moment if you’d like.
3. That’s it. Submissions close at 11:59 PM on Thursday, February 20th.
A Note on Sharing
By submitting, you’re giving us permission to share your photo or video on our social media, website, and marketing materials. If you provide an instagram handle, we will tag and credit you if we share your images and vids. This is about celebrating the people who wear this gear in real life.
Why We’re Doing This
Alpine Fit started with in-person community. Shared miles. Real conversations. People trying things on and telling me what worked and what didn’t.

That tradition continues today, but as the brand has grown, I like to look for ways to broaden what that looks like, and keep that connection with YOU alive — even when we’re not in the same town. Your photos and videos are the closest thing to being there. They show me what this brand looks like out in the world, beyond what I can see from my desk, and on my trail.
So this is my way of asking: show me. Show me where your Alpine Fit has been. I’d genuinely love to know.
Winners will be announced by February 24th via email. In the meantime, keep an eye on our Instagram — you might see your photo show up.
Thank you for being part of this.
—Jen


