About
At Alpine Fit, we make technical outdoor apparel with real people and real adventures in mind. Our gear is designed to fit your body, perform for the long haul, and feel great—whether you're deep in the backcountry or hopping on a trail after work.
With Alaska as our starting place, and newly based in the Pacific Northwest, Alpine Fit was founded to solve the problems we personally faced in the outdoors: gear that didn’t fit right, didn’t last, or didn’t stay fresh after days of use. We use only the best materials—odor-resistant, recycled, and responsibly sourced fabrics—and we design with intention, down to every stitch and seam.
All our garments are proudly made in the USA. What began in a small Anchorage workshop has grown into a national brand with manufacturing partners across the country. We continue to build on our Alaska-tested roots as we grow from our new home in Bellingham, Washington. Founder Jen moved both her family and the brand to the PNW in August 2025—carrying with her a love for Alaska’s wild landscapes and a big sense of excitement for what’s ahead.
Fit That Moves With You
Just because gear needs to be rugged doesn’t mean it can’t fit like a dream. From the start, we’ve offered twice the fit options in many of our styles—because bodies aren’t one-size-fits-all, and great fit makes everything work better.
For women, choose Azalea Fit for curvier hips and bust or Wild Iris Fit for a straighter fit from waist through hip. For men, Granite Fit offers a roomier cut, while Cinder Fit provides a more tapered shape. Even our relaxed-fit pieces are thoughtfully designed for movement, layering, and comfort in the outdoors. Fit page
Our Fabrics
We obsess over fabric so you don’t have to. Our flagship Sterling fabric was developed from the ground up with a U.S. fiber supplier and mill to last and prevent odor. Week-long trips in a single shirt? No problem. It’s ultra-soft, odor-resistant with silver permanently embedded in the fibers (a permanent version of silver-infused fabric), quick-drying, UPF 50+, and just the right weight for year-round wear from sunny hikes to snowy trails.
We also work with certified Responsible Wool Standard merino, chosen for its natural odor resistance, lightweight warmth, and incredible comfort. Both fabrics are engineered for versatility—great for long trips, short missions, or daily wear
All of our garments are proudly made in the USA of either US-made or imported materials. We have manufactured many of our products in our Anchorage, Alaska workshop, and continue forward working with US-based production in the lower 48. We have great relationships with domestic fabric suppliers, cutters and stitchers to ensure our gear delivers the consistent optimal quality our customers know us for.
Recognitions
Title Nine Pitchfest Winner – 2021
U.S. SBA Woman-Owned Small Business of the Year – Alaska, 2023
State of Alaska Manufacturer of the Year – 2020
Alaska Top 40 Under 40 - 2024
1% for the Planet Members
Her Story
Jen Loofbourrow • Founder/Owner
In my early twenties I fell in love with expeditions kayaking the outer islands of Alaska's southeast coastline. Inevitably, we experienced variable conditions, sun to rain, and everything from freezing water temps to natural hot springs.
With no access to laundry for weeks at a time, and limited space, I could take only essential basics, and each piece of gear had to perform. I refined and honed my packing list and found substitute products for what I really wanted, which all too often weren't available.
Since then, I have embarked on many extended traveling and backpacking trips, in addition to the activities I like to do regularly in my normal life - a quick hike after work, or biking local trails with the kids and our dog.
My journey in apparel began as a materials developer at lululemon in Vancouver, then lingerie and swimwear retail store owner in Ireland, and later, a wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. These jobs formed building blocks for what I would realize is my passion: making outdoor gear basics for a multitude of adventures and activities, with fabrics I believe in, while being an excellent employer for my dedicated and creative team.
More than that, I know that every person has unique body characteristics, and that the standard fit offered by most brands does not work for all. At Alpine Fit, we work tirelessly to design and refine products that are offered in twice the fit options, and therefore twice the number of size combinations for more people to be able to find their perfect fit with our clothes.
I am excited to help outfit you for your outdoor experiences, and I look forward to seeing you on the trails!
A personal note of thanks:
I want to give a huge shout out to the crew at Alpine Fit during these foundational years of starting up, growing, surviving the pandemic and emerging from it! We have had a stellar, small team of staff and interns, great fabric mills, fiber suppliers, customers, early adopters, family members, business and startup community members all sharing in the camaraderie. We could not do this without you!
The Story Behind Alpine Fit's Fabrics & Sizing
Fabric
I approached my quest to create the perfect outdoor fabric with a few characteristics in mind. I wanted it to be odorless, quick drying, soft on the skin, and protective against the sun. I began working with a fiber supplier and fabric mill, both based in the U.S., to develop our silver fabric we call Sterling. It is the ultimate. Year-round outdoor fabric. It checks all the boxes.
It dries fast, feels soft and supple on the skin (not sweaty plastic bag, not cold to the touch), it has silver IN the fibers of the fabric, so it is permanently anti-microbial which works to eliminate odors when we sweat.
Imagine, a quick dry top you can wear for a multi-day camping trip or a weeks worth of after work hikes that continually works to combat your body odor? This is a fabric that I can wear as a sunshade top backpacking in the summer and nordic skiing in 10F in the winter. It works for headbands, it works for base layer bottoms. This is our flagship product line and fabric!
We also work with Merino wool which I love for its natural odor resistance, softness, breathability and light-weight warmth. Great for every-day life; great for working out. Read more about our fabrics here.
Sizing
The other concept from the start was to have more size options than typically found with other brands.
I began developing the two fits referencing research, personal experience, interviews, and many conversations. There is not just one “average” woman body shape - obviously!
A much better starting point to achieve a custom-like fit, is to address differences in body shapes that more or less have volume at the waist, at the hips, or at the bust. So began our development of our Wild Iris Fit (straighter) and Azalea Fit (curvier at bust and hip).
For men, some need a little more space around the waist, while others want a narrower and more tapered fit at the waist with enough length in the torso and arms for their height. This was the starting point that led the way to developing our men’s Granite Fit (straighter) and Cinder Fit (narrower waist).
A much better starting point to achieve a custom-like fit, is to address differences in body shapes that more or less have volume at the waist, at the hips, or at the bust. So began our development of our Wild Iris Fit (straighter) and Azalea Fit (curvier at bust and hip).
For men, some need a little more space around the waist, while others want a narrower and more tapered fit at the waist with enough length in the torso and arms for their height. This was the starting point that led the way to developing our men’s Granite Fit (straighter) and Cinder Fit (narrower waist).
We have done everything from design, to product development to cut and sew apparel manufacturing in our own workshop space and office space in Anchorage, Alaska from 2019 to 2025. With the recent move to Bellingham, WA we will continue to be fully hands on with design, product development, prototyping and wear testing in our new studio workshop location as we grow and expand manufacturing with fantastic production partners in the U.S. Our goal is to grow sustainably and viably, and keep you outfitted for your adventures!
Building an apparel business is wild and fun, and a lot of hard work. Thanks for your continued support!
Made in USA • Twice the sizes for your perfect fit • Odor eliminating fabrics • Longer adventures
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We respect people. We respect differences. We respect differences in opinion. We respect healthy conversation. We respect idea generation and finding solutions. We continue to learn and work towards creating a better future.
Check out this video about us thanks to being a part of Title Nine's Movers and Makers program supporting women in leadership in the outdoor industry!