FOR IMMEDIATE RELEASE
Anchorage, Alaska August 1, 2023
Alpine Fit, an outdoor apparel company known for its adventure apparel made in the USA and Alaska, proudly announces its recent partnership with 1% for the Planet and its achievement of Climate Neutral certified status. Alpine Fit’s kit of adventure ready apparel and accessories are designed with sustainability, longevity and the environment in mind. From its recycled materials, plastic free packaging, to waste reducing production methods and offering repairs. These significant milestones and business practices reinforce Alpine Fit’s commitment to sustainability and climate change solutions.
1% for the Planet Partnership:
Alpine Fit is excited to join 1% for the Planet, pledging to donate 1% of all annual sales, to support nonprofits organizations focused on the environment. “We are excited that 43 Alaskan nonprofits are environmental partners of 1% for the Planet. We can contribute locally as part of the national and global efforts to address climate change. With our encouragement Alaska Trails became a member ensuring they could be one of our recipients” says Jen Loofbourrow, Founding Owner of Alpine Fit.
Additionally there are 13 member businesses in Alaska. Alpine Fit is excited to join, Alaska Sundog, Traverse Alaska, Create Sustenance, Chulengo Expeditions, Alaska Guide Collective, Alaska Alpine Adventures, Alaska Coastal Explorer, Kayak Adventures Worldwide, Seward Wilderness Collective, Alaska Glacial Essentials, and Out to Sea Expeditions.
“We're excited to welcome Alpine Fit to our global movement,” says Kate Williams, CEO of 1% for the Planet, “our growing network of business members are doing vital work to increase giving and support on-the-ground action.”
Certified Climate Neutral Status:
Alpine Fit joins the movement of companies achieving the Climate Neutral Certified standard by measuring and compensating for its annual cradle-to-consumer greenhouse gas emissions, taking action on reduction plans and offsetting their brand footprint with eligible-verified credits. Alpine Fit is setting a new path having a Climate Neutral Certified Company headquartered in Alaska. This milestone underlines Alpine Fit’s commitment to minimizing its ecological footprint and being part of the move toward a carbon-neutral future.
“Climate Neutral Certified companies are demonstrating immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “Climate Neutral Certified brands have built a powerful movement that gives companies and consumers meaningful ways to act on climate—today. They are leading the way, taking immediate voluntary action to address their carbon emissions,” Whitman continues.
“At Alpine Fit we strive to act responsibly toward the environment in all of our business practices from thoughtful design to reduce waste in production, to plastic-free packaging solutions, using fabrics and materials that are from recycled or natural sources, properties like odor-resistance to reduce how often their garments need to be laundered, and supporting repairs and alterations to extend the life of outdoor apparel and clothing. By joining 1% for the Planet and pledging 1% of our annual sales to non-profit organizations supporting environmental protections, as well as offsetting 135 metric tonnes of CO2 through the purchase of carbon credits attributed to wind farms, forest protections and recycling efforts to become climate neutral certified we are putting actual dollars towards these organizations that do the work to support a future of enjoying a healthy outdoor and active life on this planet” says Jen Loofbourrow Founding owner of Alpine Fit.
Alpine Fit is looking forward to being part of the growing movement of business putting financial commitments towards its values in Alaska, nationally and globally.
For media inquires, please contact:
Jamie Hirano
510-409-5734
About Alpine Fit:
Alpine Fit is a leading outdoor apparel company based in Alaska. Known for its adventure apparel made in the USA and Alaska. Alpine Fit specializes in creating high-quality products using odor-eliminating fabrics milled in the USA catering to different body types with its fit shapes.
About 1% for the Planet:
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future. Look for our logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org.
About Climate Neutral:
A 501(c)3 nonprofit, Climate Neutral leads a global movement of individuals and companies to eliminate carbon emissions. Our label, Climate Neutral Certified, is a trusted, independent standard for climate neutrality. It empowers consumers to find brands that are leading on immediate climate action. All companies that get certified must reduce and compensate for all of their emissions from making and delivering products and services. Climate Neutral works with over 400 companies and their label can be found on millions of products worldwide. Join us at climateneutral.org.
